American University of Central Asia - AUCA - Internal Policy of PR Office


The AUCA Communications Office aims to promote the work of AUCA students and faculty both within the Kyrgyz Republic and globally. Our work strengthens the relationship of AUCA with those who have previously studied, worked, and have had involvement with AUCA.

This policy brief is designed to outline how the Communications Office fulfills that role.

News Coverage and Event Advertisement:

  • The office identifies relevant topics, individuals, and events with the assistance of actors responsible for such items.
  • If a department or individual wants us to attend or publicize anything related or of interest to the University, they must email at one week before the requested event takes place.
  • The coverage will be published on the AUCA website and on social media platforms as requested.
  • Each Department/Student Club/Office is responsible for advertising their own events on the AUCA website Events page. Each department is now able to add events to the website on their own, through their office manager.
  • The PR Office will provide all logotypes/design required for posters or advertising. Departments are welcome to do this on their own, but the PR office is available to assist you with design requests. The AUCA Logo in Corel Draw format is available on our website:
  • The platforms for news coverage and event advertisement include: Facebook, Twitter, Instagram, Telegram, YouTube, and the AUCA website.

AUCA Website:

  • Each department/office is responsible for maintaining their page of the AUCA website and ensuring the accuracy of information presented there. Basic information should appear in English/Russian/Kyrgyz. The PR Office will provide editing for all languages before content is posted. Other services for web design and style must be requested in written form and signed by the head of the requested department.

AUCA Business Cards:

  • The PR Office will print business cards on the first day of each month. The PR Office provides (no more than 100) business cards for the head of each department. If other staff or faculty members require business cards, the cost must be covered by the relevant department’s budget or the individual.
  • Business cards cost 4 Som/card for regular stock, and 6 Som/card for heavier stock
  • To request business cards, the department must provide a written or online request addressed to the Director of Communications, Dinara Orozbaeva, and signed by the head of the department.

Guidelines for Photography/Video:

  • The PR Office publicizes videos that promote the positive image of AUCA. Videos can be uploaded to the AUCA YouTube channel. PR Office provides photo coverage of the events related to AUCA. Departments should inform PR photographer one week before the event.
  • All photos are available at AUCA’s archive or AUCA Facebook official page photo albums where could be downloaded. Or bring a USB flash card to PR Office for taking the photos.

Electronic Mail Delivery:

  • The PR Office is responsible for delivering electronic mail to specific groupings of AUCA students, faculty, and staff. If a department needs to announce an upcoming event or publicize any issue, an email of request including with the material to be sent should be addressed to the PR Office at The material will be delivered two days before the event; not earlier or later.
  • The most important news about achievements at AUCA will be delivered to all local media in Kyrgyzstan. If a department wants the PR Office to deliver an electronic email with important news to all media, it must send a request with the news attached to The attached news will be disseminated immediately if needed or after three days of sending it to PR Office.

Hosted Events:

  • The PR Office organizes events including conferences, guest lecture, round tables, seminars, and creative competitions.
  • If a department wants assistance in organizing a guest lecture or a competition, contact Dinara Orozbaeva at

AUCA Merchandise Requests:

  • AUCA-branded merchandise can be requested only in certain circumstances, including special guests and students travelling to events.
  • To obtain AUCA-branded merchandise the requesting department must fill out the provided form, have it signed by the department head, and deliver it to the PR Office (room 302). The form is attached Eng/Rus
  • Merchandise available includes: Polo T-shirts, T-shirts (I Love AUCA), Caps, Bracelets, Pens, Notebooks, Notepads, Magnets, Flags, Bags, AUCA Magazine, Rucksacks.

The Communications Office welcomes applications for volunteers, interns, and any other suggestions regarding working with the Communications Office. To apply, please email at 

American University of Central Asia
7/6 Aaly Tokombaev Street
Bishkek, Kyrgyz Republic 720060

Tel.: +996 (312) 915000 + Еxt.
Fax: +996 (312) 915 028
AUCA Contacts