The course examines the critical process through which organizations, both public and private, continuously adapt to anticipated and unanticipated changes in the environment. This course covers the basic steps in strategic management: mission definition, environmental assessment, issue identification and analysis, goals and objectives setting, strategy planning, and implementation. The first five steps are considered part of strategic planning, whereas the last step -- implementation -- adds the management perspective. Finally, the course offers insights on how to plan and think strategically in the private and public sectors.
The goal of this course is to assist students in recognizing the strategic opportunities and threats within an organization. Specifically, students will be able to:
(1) describe and discuss the basic components of the strategic planning process;
(2) develop an awareness of the necessity for successful strategic planning;
(3) describe how an underlying organizational management philosophy impacts strategic planning;
(4) develop an understanding of the tool used in strategic planning;
(5) develop an ability in conceiving a strategic plan that fits an organization's vision; and
(6) develop skills in drafting long-term plans and mission statements.
Business owners, middle level managers who deal with strategic planning and potential managers.
Amount of hours: 24 academic hours
Fee: 3000 soms