American University of Central Asia - AUCA

Olga Tarabashkina, Ph.D.

Ph.D., Associate Professor

Division of Social Sciences

Email: [javascript protected email address]

Room: 447

Dr. Olga Tarabashkina is an Associate Professor in the Sociology department at the American University of Central Asia. She holds a Ph.D. in Philosophy from the School of Business and Marketing of the University of Adelaide (2018-2021, Australia), a Master of Arts in Social Policy Analysis from Catholic University Leuven (2007, Belgium), and a Bachelor of Arts in Mass Communication with a minor in Sociology from the American University of Central Asia (2006, Kyrgyzstan).

Dr. Tarabashkina joined AUCA in 2014 as a full-time instructor. She was the Co-chair of the AUCA Sustainability Task Force (2021-2023), a mentor of the AUCA Green Club, a member of the Market Research Society (MRS), and a member of the Alumni Board of AUCA (2012-2013). She collaborates with local organizations like MoveGreen, CAY4W, Biom, Tazar, and Students of Kyrgyzstan for Green Economy to aid policy-making based on sound, evidence-based research work.

● Emerald Literary Award, Emerald Publishing, 2019, Australia
● Matthew Nimetz Award for publications in Scopus (2 publications), 2018, AUCA
● An Honored Member of the Kyrgyzstani Congress of Women, 2016
● President’s List for Outstanding Academic Performance, 2005-2006, AUCA
● Awarded Presidential Scholarship for outstanding academic performance, 2005-2006,
AUCA

● Consumer Behaviour
● Program Evaluation
● Quantitative and Qualitative Analysis
● Statistics
● Sustainability

● Tarabashkina, L., Quester P. and Tarabashkina, O. Soutar G. (2020) "Does corporate
social responsibility improve brands’ responsible and active personality dimensions? An
experimental investigation" Journal of Product & Brand Management, DOI
10.1108/JPBM-01-2020-2720.
● Tarabashkina, L., Quester P. and Tarabashkina, O. (2020) “Using Numbers in CSR
Communication and Their Effects on Motive Attributions” Journal of Consumer
Marketing, 37(7), pp. 855–868. DOI 10.1108/EJM-11-2018-0772
● Tarabashkina, L., Quester P. and Tarabashkina, O. (2020) ”How much firms “give” to
CSR vs how much they “gain” from it: Inequity perceptions and their implications for CSR
authenticity”, 54 (8), pp.1987-2012
https://www.emerald.com/insight/content/doi/10.1108/EJM-11-2018-0772/full/html.
● Tarabashkina, O., and Valeeva, A. (2019) “Why the insufficient nutrition of children
continue to be the norm in Kyrgyzstan? A qualitative study of Mothers’ Attitudes, norms,
beliefs and Practices”, Monitoring of Public Opinion: Economic and Social Changes, 2,
pp. 115—140, DOI 10.14515/monitoring.2019.2.06.
● Tarabashkina, L., Quester P. and Tarabashkina, O., and Proksch, M. (2018) “When
persuasive intent and product’s healthiness make a difference for young consumers,”
Young Consumers, 19 (1), pp.38-54, DOI 10.1108/YC-08-2017-00729
● Tarabashkina, L., Quester P. and Tarabashkina, O. (2018) “Perceived informative
intention in advertising and its attenuating effect on persuasion attribution among
children”, Psychology & Marketing, 35 (10), pp.778-789, DOI 10.1002/mar.21134

● Data Collection and Manipulation
● Research and Writing Colloquium
● Regenerative Practices: Permaculture and Eco-village Design
● Sociology of Organizations and Management