Flash-mob at AUCA: 5 minutes of reading, “brain-builders” and silence

Flash-mob at AUCA: 5 minutes of reading, “brain-builders” and silence

April 28, 2016

On April 21, 2016, at precisely 12:10, a group of AUCA students and staff members opened their books and began to read in the Forum while famous quotes from writers about books and reading were screened on the main LED display. The flash mob was held in complete silence, only interrupted by the ticking of the clock. And after exactly five minutes, people closed their books and went back to their offices and classrooms.

Like the Shakespeare in Our Time poetry reading held on April 20th, the book-lovers’ flash mob is part of AUCA’s Book Week celebration.

Elena Turdieva, the Head of Customer Service of the AUCA Library commented on the library’s motivation for organizing the flash mob. “Through this flash mob, we wanted to show reading doesn’t take a lot of time. We can all take at least five minutes a day to read, to be face-to-face with book, and to take a break from outside world. These “five-minute breaks” are very necessary to avoid being totally “absorbed” by technology. And it can be a hard copy or an e-book—just read every day!. It will absolutely have a positive effect on your life.”

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«The best cinema in the world is your mind, and you know it when you read a good book».

Ridley Scott, British film director and producer

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«I have more books than shelves for them. I have read all of them. I’m like Schwarzenegger, but I work out my brain. I am a brain-builder».

Karl Otto Lagerfeldt, German fashion designer and photographer

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«To stop reading is to stop thinking»

F.M.Dostoevski, Russian writer

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«Remember: the difference between where you are today and where you’ll be five years from now will be found in the quality of books you have read». 

Jim Rohn, American business trainer, author of books on psychology and philosophy of business

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«A man with a good book in hands never can be truly lonely».

Carlo Goldoni, Italian playwright

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