Learning the meaning of branding and the stages of formation of a brand and its positioning. Mastering techniques of trademark promotion and brand administration. Methods of influencing customer behavior.
Administrators of companies, marketing services (marketing director, marketing manager), heads of marketing departments, and specialists in marketing and commerce.
Duration: 16 hours
Fee: 3000 soms
What is a brand?
A brand as a marketing notion. The function of the brand.
The basis of a brand
Customer administration. The value of a brand. Brand focus groups.
Basic laws according to Traut and Rise.
Attributes of a brand.
Marketing mix. Brand architecture. The name of the brand. Methodology: "Divide your brand."