American University of Central Asia - AUCA - Marketing Module

Marketing Module

Basics of Marketing

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Price (KGS)
4000 soms

24 ac. hours (5 saturdays)

Saturday 10:00 - 13:00

Start date of classes
November 2021

Course objectives: To provide basic knowledge of market activity to managers and employees of companies.

Instructor: Kashitsina Lidia Ivanovna (MBA)

Course Topics

  1. The market orientation of business.
    • The essence of modern marketing.
    • Basic concepts of marketing management.
  2. Analysis of the market and market opportunities.
    • Marketing environment and its components.
    • Manage marketing information.
    • Marketing research.
    • Analysis of consumers and competitors.
  3. Corporate and marketing strategies. Develop a marketing plan.
  4. Commodity and pricing policy.
    • Development of new products.
    • Pricing strategy.
  5. Promotion of goods and services.
    • Advertising.
    • Public Relations.
    • Personal selling.
    • Sales Promotion.

Methods of teaching: classes are held in interactive format, using case studies to develop practical solutions for each of the topics.

American University of Central Asia
7/6 Aaly Tokombaev Street
Bishkek, Kyrgyz Republic 720060

Tel.: +996 (312) 915000 + Еxt.
Fax: +996 (312) 915 028
AUCA Contacts