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Training goal:
Focus group:
Heads of companies; PR department managers and specialists; employees of marketing, advertising, and press clipping services.
Duration: 16 hours (on Saturdays and Sundays)
Fee: 3,000 soms
Training content:
Day 1
A systematic approach to corporate PR
PR research
Planning and budgeting for PR
Defining focus groups for PR
A system of corporate public relations
Administration of public relations
Administration of external communications
Day 2
Administration of external communications
Event management
Customer relations
Media relations
Crisis communications
Internal PR as part of PR-system organization