American University of Central Asia - AUCA - СО СТАРОГО САЙТА

PUBLIC RELATIONS SKILLS

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Training goal:

  • Provide students with practical knowledge about the organization and implementation of PR activities, internal and external communications;
  • Teach students effective methods for corporate image creation, company positioning, organization of public relations, and regulation of internal corporate communications;
  • Equip students with technological schemes, samples, and descriptions of effective PR models (planning, development of informational strategies, organization of PR campaigns, and actions, organization of events, and media relations).
  • Provide students with recommendations on developing public relations strategies and effectively solving problems in internal and external PR.

 

Focus group:

Heads of companies; PR department managers and specialists; employees of marketing, advertising, and press clipping services.

 

Duration: 16 hours (on Saturdays and Sundays)

Fee: 3,000 soms

 

 

Training content:

 

Day 1

A systematic approach to corporate PR

PR research

Planning and budgeting for PR

Defining focus groups for PR

A system of corporate public relations

Administration of public relations

Administration of external communications

 

Day 2

Administration of external communications

Event management

Customer relations

Media relations

Crisis communications

Internal PR as part of PR-system organization

 

American University of Central Asia
7/6 Aaly Tokombaev Street
Bishkek, Kyrgyz Republic 720060

Tel.: +996 (312) 915000 + Еxt.
Fax: +996 (312) 915 028