American University of Central Asia - AUCA - Marketing Module

Marketing Module

Marketing research

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Price (KGS)
4000 soms

24 ac. hours

Course objectives: development of knowledge and skills necessary to organize a marketing research individually or with the help of a third-party organization, acquisition of important practical skills necessary for the development of a marketing plan, assessment of feasibility of different methods and types of research.

Course audience: company managers, marketing department managers, mid-level specialists of marketing.

Expected results:

  • Ability to work out correct marketing research plan and to choose adequate methods and tools for its implementation;
  • Ability to organize marketing research on your own and with the help of specialized organizations;
  • Effectively control quality of a conducted marketing researches;
  • Ability to analyze received data and to prepare reports and presentations.

American University of Central Asia
7/6 Aaly Tokombaev Street
Bishkek, Kyrgyz Republic 720060

Tel.: +996 (312) 915000 + Еxt.
Fax: +996 (312) 915 028
AUCA Contacts