Marketing Module

Marketing strategy development

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Price (KGS)
3000 soms

Duration
20

Schedule
Monday, Friday 19:00 - 20:20

Start date of classes
November 2021

Course objectives: development of theoretical knowledge and acquisition of practical approaches to the development of the company's marketing strategy.

Course audience: mid-level managers, heads of small and medium enterprises, marketing managers and specialists.

Course content:

• Meaning and importance of strategic marketing.
• Strategies and components of market orientation.
• The process of market orientation. Steps.
• The notion of exceptional consumer value.
• Internal and external competencies of the company.
• Development of key competence and its importance.
• Corporate and marketing strategies.
• Mission of the company, definition of strategic goals.
• The order of development of marketing strategies.
• Situational analysis.
• Strategic decisions.

Duration and content of the course can be changed according to individual requirements.