American University of Central Asia - AUCA - Marketing Module

Marketing Module

Marketing strategy development

Back to the list of courses    Course description    Registration    Ask your question

Price (KGS)
3000 soms


Monday, Friday 19:00 - 20:20

Start date of classes
November 2021

Course objectives: development of theoretical knowledge and acquisition of practical approaches to the development of the company's marketing strategy.

Course audience: mid-level managers, heads of small and medium enterprises, marketing managers and specialists.

Course content:

  • Meaning and importance of strategic marketing.
  • Strategies and components of market orientation.
  • The process of market orientation. Steps.
  • The notion of exceptional consumer value.
  • Internal and external competencies of the company.
  • Development of key competence and its importance.
  • Corporate and marketing strategies.
  • Mission of the company, definition of strategic goals.
  • The order of development of marketing strategies.
  • Situational analysis.
  • Strategic decisions.

Duration and content of the course can be changed according to individual requirements.

American University of Central Asia
7/6 Aaly Tokombaev Street
Bishkek, Kyrgyz Republic 720060

Tel.: +996 (312) 915000 + Еxt.
Fax: +996 (312) 915 028
AUCA Contacts