American University of Central Asia - AUCA - BUSINESS COURSES & TRAININGS - 1

For corporate clients and organizations

Basics of Marketing

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Price (KGS)
3000 soms

Duration
1 month - 24 acad. hours

Schedule
SAT - 10:00, NEW CAMPUS

 

Syllabus

The aim of the course: To provide basic knowledge of market activity to managers and employees of companies.

Instructor: Kashitsina Lidia Ivanovna (MBA)

Course Topics

1. The market orientation of business.

The essence of modern marketing.
Basic concepts of marketing management.

2 Analysis of the market and market opportunities.

Marketing environment and its components.
Manage marketing information.
Marketing research
Analysis of consumers and competitors.

3. Corporate and marketing strategies. Develop a marketing plan.

4. Commodity and pricing policy.

Development of new products.
Pricing strategy.

5. Promotion of goods and services.

Advertising.
Public Relations.
Personal selling.
Sales Promotion.


Methods of teaching: classes are held in interactive format, using case studies to develop practical solutions for each of the topics.

American University of Central Asia
7/6 Aaly Tokombaev Street
Bishkek, Kyrgyz Republic 720060

Tel.: +996 (312) 915000 + Еxt.
Fax: +996 (312) 915 028