1 month - 24 acad. hours
SAT - 10:00, NEW CAMPUS
The aim of the course: To provide basic knowledge of market activity to managers and employees of companies.
Instructor: Kashitsina Lidia Ivanovna (MBA)
1. The market orientation of business.
The essence of modern marketing.
Basic concepts of marketing management.
2 Analysis of the market and market opportunities.
Marketing environment and its components.
Manage marketing information.
Analysis of consumers and competitors.
3. Corporate and marketing strategies. Develop a marketing plan.
4. Commodity and pricing policy.
Development of new products.
5. Promotion of goods and services.
Methods of teaching: classes are held in interactive format, using case studies to develop practical solutions for each of the topics.