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Price (KGS)
3000 soms
Duration
1 month - 24 acad. hours
Schedule
SAT - 10:00, NEW CAMPUS
Syllabus
The aim of the course: To provide basic knowledge of market activity to managers and employees of companies.
Instructor: Kashitsina Lidia Ivanovna (MBA)
Course Topics
1. The market orientation of business.
The essence of modern marketing.
Basic concepts of marketing management.
2 Analysis of the market and market opportunities.
Marketing environment and its components.
Manage marketing information.
Marketing research
Analysis of consumers and competitors.
3. Corporate and marketing strategies. Develop a marketing plan.
4. Commodity and pricing policy.
Development of new products.
Pricing strategy.
5. Promotion of goods and services.
Advertising.
Public Relations.
Personal selling.
Sales Promotion.
Methods of teaching: classes are held in interactive format, using case studies to develop practical solutions for each of the topics.